Privacy Policy
Privacy Notice
Effective date: 28 October 2026
Buttercup Learning Ltd respects your privacy.
This Privacy Notice explains how we collect, use, store and protect personal information when you:
Visit our website
Buy or download a product
Place a wholesale order
Sign up to our newsletter
Contact us
Take part in a survey, competition or feedback request
Interact with Buttercup Learning through social media or other online services
Buttercup Learning Ltd is the controller of your personal information. This means we decide why and how your personal information is used.
1. Who we are
Buttercup Learning Ltd
Suite 2, Salters House
Salters Lane
Sedgefield
Stockton-on-Tees
TS21 3EE
Email: info@buttercuplearning.com
ICO registration number: 00016019693
Website: www.buttercuplearning.com
2. Our approach to privacy
We aim to collect only the personal information we need to:
Run Buttercup Learning
Provide our products and services
Process customer and wholesale orders
Support customers and retailers
Send information people have chosen to receive
Improve our products and website
Meet our legal and financial responsibilities
We use personal information only for clear and lawful purposes.
We aim to keep information accurate, protect it using appropriate technical and organisational measures and retain it only for as long as needed.
We do not sell your personal information.
3. What personal information we collect
The information we collect depends on how you interact with Buttercup Learning.
It may include:
Your name
Your email address
Your postal or delivery address
Your billing address
Your phone number, where provided
Business or organisation name for wholesale customers
Order and purchase details
Delivery details
Payment confirmation information
Customer account information
Messages and enquiries you send us
Newsletter preferences
Marketing preferences
Email engagement information
Reviews, feedback or survey responses
Website usage information
Cookie and consent preferences
Information you choose to share with us through social media
Information parents or carers choose to share about their experience of our resources
We do not store your full payment card details. Payment card information is handled by the payment provider used for your purchase.
4. Wholesale customers
If you contact us or place an order as a retailer or other business customer, we may collect:
Your name
Your business name
Your business email address
Your telephone number
Billing and delivery addresses
Order details
Invoice details
Payment information
Correspondence about your order
Information needed to manage our business relationship
We use this information to:
Respond to wholesale enquiries
Provide quotes or product information
Process wholesale orders
Arrange delivery
Provide invoices
Resolve problems with orders
Maintain appropriate accounting and business records
Communicate with you about our wholesale relationship
5. Information about children
Buttercup Learning creates nature education products for children, but our website, shop, newsletter and wholesale services are intended for adults.
We do not knowingly ask children to create customer accounts, buy products or sign up to our newsletter.
Parents and carers sometimes tell us about a child when asking a question, providing feedback or explaining how they have used a Buttercup Learning resource.
Please avoid sharing more information about a child than is necessary.
6. Special category information
Special category information includes more sensitive personal information, such as information about health, disability, medical needs, race, religion and certain other protected characteristics.
We do not routinely ask customers to provide special category information.
Because Buttercup Learning creates resources for families, including neurodivergent and disabled children, a parent or carer might choose to mention a child’s SEND, disability, sensory needs, health needs or learning needs when asking us a question or giving feedback.
Please share this information only where it is relevant and necessary.
If you send this type of information to us privately, we will:
Use it only where necessary for the reason you shared it
Limit access to it
Avoid using it for unrelated purposes
Keep it only for as long as reasonably needed
We do not use children’s health, SEND, disability or diagnosis information for targeted marketing.
7. Children’s artwork, feedback and photographs
Parents or carers sometimes send us:
Children’s artwork
Photographs of completed activities
Examples of learning
Comments or feedback about a resource
We will not knowingly use identifiable children’s images or personal information in public marketing without appropriate parent or carer permission.
Our preference is to use photographs that protect children’s privacy, such as:
Hands completing an activity
Finished artwork
Products in use without showing a child’s face
Children photographed from behind where appropriate
We avoid publishing unnecessary identifying details such as:
A child’s full name
School
Exact location
Date of birth
Health information
SEND information
If you have previously given us permission to use a child’s image, artwork or information and want us to stop using it, contact:
We will take reasonable steps to remove it from Buttercup Learning-controlled spaces.
We cannot control copies that other people or platforms have already saved, shared or reposted after material was published publicly.
8. How we collect personal information
We collect information when you:
Place an order
Buy or download a product
Create an account where an account is offered
Place or enquire about a wholesale order
Sign up to our newsletter
Contact us by email or website form
Contact or interact with us through social media
Leave a review or provide feedback
Take part in a survey or competition
Click links in our emails
Use our website
Accept, reject or change cookie choices
We may also receive information from service providers involved in your transaction, such as payment, ecommerce or delivery providers.
9. Why we use your information
We use personal information to:
Process purchases and orders
Provide digital products and downloads
Manage wholesale enquiries and orders
Arrange delivery where applicable
Respond to questions and enquiries
Provide customer support
Resolve order problems
Send newsletters where you have chosen to receive them
Send relevant product news, seasonal ideas and offers
Manage customer accounts where offered
Improve our products and resources
Understand how people use our website and emails
Manage reviews and feedback
Protect our website and business from fraud or misuse
Manage cookie choices
Meet accounting, tax and other legal obligations
Handle complaints and data protection requests
10. Our lawful bases for using personal information
UK data protection law requires us to have a lawful basis for using personal information.
The basis depends on why we are using the information.
Contract
We use information where it is necessary to:
Process an order
Supply a digital product
Arrange delivery
Respond to a request before you purchase
Process and manage a wholesale order
Provide customer support connected with something you have bought
Consent
We use consent where appropriate, including:
Email marketing where you have chosen to sign up
Non-essential cookies and tracking technologies where consent is required
Public use of a child’s identifiable artwork, image or information where appropriate permission has been given
You can withdraw consent at any time.
For newsletters, use the unsubscribe link included in our emails.
For cookies, change your preferences through our cookie settings.
You can also contact:
Legal obligation
We use information where necessary to meet legal requirements, including:
Tax requirements
Accounting requirements
Company record keeping
Consumer law obligations
Responding to lawful requests from regulators or authorities
Legitimate interests
We use legitimate interests where we have a genuine business reason to use information, the use is reasonably expected and people’s privacy rights do not override our interests.
This may include:
Responding to general enquiries
Maintaining customer service records
Improving our products
Understanding how our website is used
Maintaining website security
Preventing fraud or misuse
Managing our business
Keeping appropriate records of business correspondence
Understanding the effectiveness of our communications
We consider the impact on people’s privacy before relying on legitimate interests.
11. Newsletter and marketing emails
If you sign up to the Buttercup Learning newsletter, we may use:
Your name
Your email address
Your newsletter preferences
Information about emails you open or links you click, where tracking is active
Information about what you signed up for or downloaded
We currently use EmailOctopus to manage our email newsletter.
We may use tags or groups within our email system to send information relevant to what someone signed up for, downloaded or expressed an interest in.
You can unsubscribe at any time using the unsubscribe link included in every marketing email.
You can also contact:
Unsubscribing from marketing does not prevent us from sending essential transactional messages about an order you have placed.
12. Website analytics, cookies and tracking
We use cookies and similar technologies to:
Operate our website
Remember preferences
Understand how visitors use our website
Measure website performance
Improve our content
We use Complianz to manage cookie choices on our WordPress website.
Depending on which services are active, our website or connected services may use:
Google Analytics
Google Search Console
Pinterest tools
EmailOctopus email link tracking
Payhip ecommerce analytics
Embedded content from third-party services
Some tools require consent before they operate.
Where consent is required, you can accept, reject or change your choices through our cookie banner or cookie settings.
Our Cookie Policy gives more detailed information about the cookies and technologies currently used on our website.
13. WordPress website
Our current website is hosted using WordPress.
Our website hosting and technical providers may process limited technical information needed to keep the website working securely.
This can include:
IP addresses
Server logs
Security information
Website backups
Technical information about visits
Information submitted through website forms
Our current hosting provider is Erjjio Studios.
They may have access to website files, server logs, backups or technical information as part of providing hosting and related technical services.
14. Payhip
We use Payhip as an ecommerce platform for some Buttercup Learning products.
When you purchase through Payhip, Payhip may process information such as:
Your name
Email address
Order details
Payment-related information
Country or location information needed for tax purposes
Customer account information where applicable
Payhip processes information under its own privacy terms as well as processing information needed to provide services to Buttercup Learning.
As Buttercup Learning continues moving more digital products to Payhip, the way our ecommerce services are provided may change.
This Privacy Notice will be updated where necessary.
15. Payments
We use third-party payment providers and ecommerce platforms to process payments.
The provider used depends on where you place your order.
Payment providers may receive information such as:
Your name
Billing details
Payment information
Transaction information
Fraud-prevention information
Buttercup Learning does not store your full payment card details.
16. Delivery and wholesale fulfilment
For physical products supplied by Buttercup Learning, including wholesale Nature Curious orders, we may share the information needed to deliver an order with postal or courier providers.
This may include:
Name
Business name
Delivery address
Contact details where needed for delivery
Order information
Shipping information
We only share the information reasonably needed to fulfil the delivery.
Retail customers who buy a Nature Curious box from an independent retailer provide their personal information to that retailer rather than Buttercup Learning for the retail transaction.
The retailer is responsible for its own privacy practices when selling directly to its customers.
17. Teemill
Products sold through our Teemill store are produced, fulfilled and delivered by Teemill.
When you place an order through the Teemill store, Teemill handles information needed to:
Process the order
Take payment
Produce the product
Arrange delivery
Provide customer support
Handle returns
Teemill operates under its own privacy information and terms.
Buttercup Learning only receives or accesses information made available to us through the Teemill service where necessary for managing our store and understanding orders.
18. Other service providers
We use service providers to help operate Buttercup Learning.
Depending on which services are active, these include:
Erjjio Studios for website hosting and technical services
Payhip for ecommerce and digital products
Payment providers such as Stripe
EmailOctopus for newsletters and email marketing
Google services for website and search analytics
Pinterest where Pinterest tools are active
Complianz for website cookie consent management
Accounting and bookkeeping services
Royal Mail and other delivery providers where we dispatch products
Teemill for print-on-demand fulfilment and delivery
Website, security and technical support providers where needed
These providers process information only where needed to provide their services.
Service providers may change as Buttercup Learning develops. We review our privacy information when significant changes affect how personal information is handled.
19. Social media and our free Facebook group
Buttercup Learning uses social media platforms and operates a free Facebook community.
If you interact with Buttercup Learning through Facebook, Instagram, LinkedIn, Pinterest or another social platform, the platform processes your information under its own privacy terms.
We may see information you make available through the platform, including:
Your profile name
Comments
Messages
Posts
Reactions
Information you voluntarily share
Please avoid posting sensitive personal information about yourself or a child in public comments or group discussions.
If you contact Buttercup Learning privately through social media, we use the information you provide to respond to your message.
20. Use of AI-assisted tools
Buttercup Learning may use AI-assisted tools for general business tasks such as planning, drafting, research, accessibility and administration.
Our educational resources and illustrations are created by people. We do not use generative AI to create our illustrations.
We do not intentionally enter customer personal information, children’s personal information, order details, health information, SEND information or private customer support messages into public AI tools.
Where business software includes AI-assisted features, we aim to use those features appropriately and in line with the privacy terms applying to the service.
21. How long we keep personal information
We keep personal information only for as long as reasonably needed for the purpose for which we collected it.
Retention periods vary depending on the information and our legal obligations.
We generally keep:
Order, wholesale and accounting records for up to six years where needed for tax, accounting and legal purposes
Customer service correspondence for as long as needed to deal with the enquiry and retain an appropriate business record
Newsletter information until you unsubscribe, ask us to remove it or we remove inactive contacts
Wholesale customer information for the duration of the business relationship and for an appropriate period afterwards for accounting, legal and business records
Children’s artwork, photographs or feedback only for as long as we have a valid reason and any necessary permission to keep it
Private information about a child’s SEND, disability, health or sensory needs only for as long as needed to deal with the reason it was shared
Complaint records for as long as reasonably needed to manage the complaint and retain an appropriate record
Cookie consent records for as long as reasonably needed to manage and demonstrate people’s choices
We may retain information for longer where necessary to deal with a dispute, comply with legal obligations or protect our legal rights.
22. International transfers
Some of our service providers may process personal information outside the UK.
Where personal information is transferred internationally, we use providers and arrangements designed to give the information appropriate protection under UK data protection law.
Depending on the destination and provider, safeguards may include:
UK adequacy regulations
The UK International Data Transfer Agreement
The UK Addendum to approved contractual clauses
Other safeguards permitted under UK data protection law
23. Keeping your information secure
We take reasonable technical and organisational steps to protect personal information.
These may include:
Secure passwords
Access controls
Appropriate account security
Secure website hosting
Backups
Software and security updates
Limiting access to information
Using established service providers
No internet or electronic storage system is completely risk-free, so we review our systems and working practices as the business changes.
24. Your data protection rights
Depending on the circumstances, you have rights over your personal information.
These include the right to:
Ask for a copy of information we hold about you
Ask us to correct inaccurate or incomplete information
Ask us to delete information in certain circumstances
Ask us to restrict how we use information in certain circumstances
Object to certain uses of your information
Ask to receive certain information in a portable format
Withdraw consent where we rely on consent
Object to direct marketing
Some rights depend on the lawful basis and circumstances involved.
To exercise your rights, contact:
We may need to confirm your identity before responding.
25. Automated decision-making
Buttercup Learning does not currently use personal information to make solely automated decisions which have a legal or similarly significant effect on individuals.
26. Data protection complaints
If you have a concern about how Buttercup Learning collects, uses, stores, shares or protects personal information, please contact us.
Buttercup Learning Ltd
Suite 2, Salters House
Salters Lane
Sedgefield
Stockton-on-Tees
TS21 3EE
Email: info@buttercuplearning.com
Please include enough information for us to understand and investigate your concern.
You also have the right to complain to the Information Commissioner’s Office, the UK’s data protection regulator.
ICO website: https://ico.org.uk/make-a-complaint/
27. Links to other websites
Our website contains links to other websites and services.
Buttercup Learning is not responsible for the privacy practices of independent websites.
Please read their privacy information before providing personal information to them.
28. Changes to this Privacy Notice
We may update this Privacy Notice as Buttercup Learning changes.
This is particularly relevant while we move more of our ecommerce activity from the current WordPress website to Payhip.
When we make changes, we will update the effective date at the top of this page.
We will review this notice when there is a significant change to:
The products we sell
The platforms we use
Our service providers
The types of personal information we collect
How or why we use personal information
29. Contact us
If you have questions about this Privacy Notice, your personal information or your data protection rights, contact:
Buttercup Learning Ltd
Suite 2, Salters House
Salters Lane
Sedgefield
Stockton-on-Tees
TS21 3EE
Email: info@buttercuplearning.com