Privacy Policy
Privacy Notice
Effective date: 19 June 2026
Buttercup Learning Ltd respects your privacy. This Privacy Notice explains how we collect, use, store and protect your personal information when you visit our website, buy from our shop, sign up to our newsletter, join a course or community, contact us, or interact with Buttercup Learning online.
Buttercup Learning Ltd is the controller of your personal information. This means we decide how and why your personal information is used.
Who we are
Buttercup Learning Ltd
Suite 2, Salters House
Salters Lane
Sedgefield
Stockton-on-Tees
TS21 3EE
Email: info@buttercuplearning.com
ICO registration number: 00016019693
Website: www.buttercuplearning.com
Our data protection principles
We aim to collect only the personal information we need to run Buttercup Learning, provide our products and services, support our customers, and meet our legal responsibilities.
We will use personal information only for clear and lawful purposes. We will not use it in ways that are unfair, unexpected or unrelated to the reason it was collected.
We will keep personal information as accurate as possible, protect it using appropriate technical and organisational measures, and only keep it for as long as we need it.
We will not sell your personal information.
We will keep appropriate records, policies and processes to help us show how we meet our data protection responsibilities.
What personal information we collect
We collect different types of personal information depending on how you interact with us.
This may include:
Your name
Your email address
Your postal address
Your phone number, where you choose to provide it
Order details
Delivery details
Payment confirmation details
Customer account details
Messages you send to us
Newsletter preferences
Course or membership details
Community profile information
Website usage information
Cookie consent preferences
Marketing preferences
Information parents or carers choose to share about a child’s artwork, learning, feedback or use of our resources
We do not store your full payment card details. Payment card information is handled by our payment providers.
Special category data
Special category data is more sensitive personal information. This can include information about health, disability, medical needs, diagnosis, race, religion, or other protected information.
We do not ask customers to provide special category data unless it is genuinely needed for a specific reason.
Because Buttercup Learning creates resources for children and families, parents or carers may sometimes choose to share information about a child’s SEND, disability, health, sensory needs or learning needs when asking for support, discussing accessibility, or explaining how a resource is being used.
Please only share this type of information where it is necessary.
We do not use children’s SEND, disability, diagnosis, health or learning needs in public marketing. We do not encourage parents or carers to post this type of information publicly. If this information is shared with us privately, we will handle it carefully, use it only for the reason it was shared, and keep it only for as long as needed.
How we collect your information
We collect information when you:
Place an order
Create a customer account
Sign up to our newsletter
Contact us by email, form or social media
Join a course, membership or private community
Upload or share artwork in our private community
Tag Buttercup Learning in a social media post
Click links in our emails
Use our website
Accept, reject or change cookie choices
Take part in an activity, feedback request, survey or competition
Why we use your information
We use your personal information to:
Process and deliver orders
Provide digital products, courses, memberships and community access
Respond to enquiries
Provide customer support
Send newsletters, seasonal ideas, product updates and offers where you have chosen to receive them
Manage customer accounts
Improve our website, products, courses, community and resources
Understand which products, pages and emails people find useful
Manage cookie choices
Keep our website and systems secure
Meet tax, accounting and legal duties
Handle complaints, rights requests and customer service issues
Share children’s artwork where a parent or carer has given permission
Our lawful bases for using your information
We only use your personal information where we have a lawful basis under UK data protection law.
Contract
We use your information to process orders, deliver physical and digital products, provide courses, provide community access, manage subscriptions, and respond to customer service requests linked to something you have bought or joined.
Consent
We use consent for email marketing where you have signed up to receive newsletters, offers or updates.
We also use consent where a parent or carer gives permission for us to share a child’s artwork, feedback or creative work.
Where cookies or similar technologies need consent, we ask for consent through our cookie banner or cookie settings.
You can withdraw consent at any time by using the unsubscribe link in our emails, changing your cookie choices, or contacting us at info@buttercuplearning.com.
Legal obligation
We use some information to meet tax, accounting, company record and legal duties.
Legitimate interests
We use legitimate interests where we have a business reason to use your information and your rights do not override those interests. This includes answering enquiries, keeping customer service records, improving our products, understanding how people use our services, preventing fraud, protecting our website, and managing our business.
Children’s information
Buttercup Learning creates nature education products and resources for children. Our shop, newsletter, courses, memberships and customer accounts are intended for adults.
We do not knowingly collect personal information directly from children without appropriate adult involvement.
Parents and carers may choose to share children’s artwork, comments, feedback or examples of learning in our private community or by tagging Buttercup Learning on social media.
Please only share information, artwork or images you have permission to share.
We may share children’s artwork in our private community or on Buttercup Learning social media where a parent or carer has given permission. We will avoid sharing unnecessary identifying details about a child.
We do not encourage parents or carers to share children’s SEND, disability, health or learning needs publicly. If this type of information is shared with us privately, we will only use it to respond to the message or provide appropriate support. We do not use SEND information for public marketing posts without permission.
If you want us to remove a child’s artwork or information from our community, website or social media, contact info@buttercuplearning.com.
Children’s artwork
Parents and carers may upload children’s artwork to our private Ugenie community or tag Buttercup Learning on social media.
Where you share artwork or activities with us, we may use it to:
Celebrate children’s creativity
Respond to your post or message
Share examples inside our private community
Share examples on Buttercup Learning social media, where we have permission
Improve our resources and understand how families use them
We keep children’s artwork only for as long as we have a clear reason to keep it. We will remove artwork where consent is withdrawn, where you ask us to remove it, or where we no longer need it for the purpose it was shared.
Children’s images, photos and headshots
Buttercup Learning’s approach is to avoid using children’s faces, identifiable headshots or clearly identifiable images of children in our public marketing wherever possible.
When we create or request product photographs, review images, website images, social media posts or promotional graphics, we encourage parents, carers and reviewers to use images that protect children’s privacy. This might include photos taken from behind, photos of children’s hands using the activity sheets or craft materials, close-up images of the finished activity, or product photos that do not show the child’s face.
We will not ask parents, carers or reviewers to provide identifiable photos of children for marketing. If a parent, carer or reviewer chooses to share an image that includes a child’s face or identifiable features, we will not use that image in Buttercup Learning’s public marketing unless appropriate parent or carer permission has been given and we are satisfied that the image is suitable to share. We will make attempts to edit out the child’s full face. We ask parents not to include photographs of children in identifiable school uniform.
Where possible, we will avoid sharing unnecessary identifying details, such as a child’s full name, school, exact location, date of birth, health information, SEND information or other private details.
Parents and carers can ask us to remove a child’s image from Buttercup Learning-owned spaces, such as our website, product listings, social media posts or marketing materials, by contacting info@buttercuplearning.com. We will take reasonable steps to remove it from places we control. Please note that once an image has been shared publicly online, we may not be able to remove copies that have already been saved, shared, screenshotted, printed or reposted by other people or platforms.
Marketing emails
If you sign up to our newsletter, we use your name, email address, email preferences and email engagement information to send you seasonal nature activity ideas, free resources, product news, course updates, community updates and offers.
We use EmailOctopus, Brevo and Kit for email newsletters and email marketing.
We may use tags or segments to send more relevant emails based on what you signed up for, clicked on, bought, downloaded or showed interest in.
You can unsubscribe at any time using the link in any email or by contacting info@buttercuplearning.com.
Website analytics, cookies and tracking
We use cookies and similar technologies to run our website, understand how people use it, and improve our content.
We use Complianz GDPR/CCPA Cookie Consent to manage cookie choices on our website.
We may use website analytics, email link tracking, customer portal tags, social media tools, embedded content and similar technologies where they are active on our website or connected services.
This may include tools such as Google Analytics, Google Search Console, Pinterest Tag, newsletter link tracking through EmailOctopus, Kit and Brevo, and customer portal tags through Payhip.
Our Cookie Policy gives more detailed and up-to-date information about the cookies, scripts, pixels, embedded content and similar technologies detected on our website.
We use organic tracking only. We do not currently run paid advertising campaigns. If this changes, we will update our cookie information and ask for consent where required.
Where cookies or similar technologies need consent, we ask for your consent through our cookie banner or cookie settings. You can change your cookie choices through the cookie settings on our website or through your browser settings.
Use of AI tools
Buttercup Learning may use AI-assisted tools to help with general business tasks, planning, drafting, research, accessibility, content development or administration.
We do not intentionally enter customer personal data, children’s personal data, private community posts, children’s artwork, order details, health information, SEND information or private support messages into public AI tools such as ChatGPT, Claude or similar services.
Where software we use includes AI-assisted features, we aim to use those features only where appropriate and in line with the privacy terms of that service.
We do not give permission for customer or child personal information to be used by third-party providers for training AI models, unless this is clearly explained and any consent required by law has been obtained.
Service providers
We use trusted service providers to run Buttercup Learning. These providers only process personal information where needed to provide their service to us.
Our service providers include:
Erjjio Studios for website hosting, backups and keeping the website online. They may have access to website files, server logs, backups or technical data as part of that role. They do not provide ongoing website maintenance, web design, marketing, analytics management or cookie compliance services unless separately agreed.
Payhip for ecommerce, shipping, customer accounts, customer management and marketing hub services.
https://payhip.com/privacy
Stripe for payment processing.
https://stripe.com/gb/privacy
Heights Platform for courses.
Ugenie for private community membership.
EmailOctopus and Brevo for email newsletters.
https://emailoctopus.com/legal/privacy
Kit for email newsletters and email marketing.
Google Analytics for website analytics, where active.
Google Search Console for search performance information.
Pinterest Tag for Pinterest-related website tracking, where active.
Complianz for cookie consent management.
Xero for accounting records.
Royal Mail for delivery of physical boxes and posted orders.
Teemill for print-on-demand products, fulfilment and delivery.
Website, email, security and technical support providers where needed.
We may update our service providers as our business changes. We choose providers carefully and expect them to protect personal information appropriately.
Payments
We use payment providers such as Stripe to process payments.
We do not store your full payment card details. Payment card information is provided directly to the payment provider and handled under their privacy and security terms.
Delivery and fulfilment
We use Royal Mail to send physical Buttercup Learning boxes and posted orders.
Some products, including print-on-demand products, are produced, fulfilled and delivered by Teemill.
We share only the information needed to deliver your order. This may include your name, postal address, contact details where needed, order details, shipping option, dispatch information and tracking information where tracked delivery is selected.
Delivery times vary depending on the product, destination and delivery option selected at checkout. You will receive a confirmation email with an estimated delivery date. If you choose tracked shipping, you will also receive tracking information in your dispatch email.
How long we keep your information
We keep personal information only for as long as needed for the reason we collected it.
We usually keep:
Order and accounting records for up to 6 years to meet tax and legal duties
Customer service emails for as long as needed to respond and keep a useful business record
Newsletter information until you unsubscribe, ask us to delete it, or we remove inactive subscribers
Course and community account information while your account is active and for a reasonable period afterwards
Children’s artwork and activity photos until consent is withdrawn, you ask us to remove it, the community account closes, or we no longer need it for the purpose it was shared
Private information about a child’s SEND, disability, health, sensory needs or learning needs only for as long as needed to respond to the reason it was shared
Complaints records for as long as needed to handle the complaint and keep an appropriate record
Cookie consent records for as long as needed to manage and evidence consent choices
We may keep some information for longer where needed to handle a dispute, meet legal duties, protect our rights, or respond to a complaint.
International transfers
Some of our service providers may process personal information outside the UK.
Where this happens, we take steps to make sure your information receives appropriate protection under UK data protection law. This may include using UK adequacy regulations, standard contractual clauses, international data transfer agreements, or other approved safeguards.
Your data protection rights
You have rights over your personal information. These include the right to:
Ask for a copy of the personal information we hold about you
Ask us to correct inaccurate or incomplete information
Ask us to delete your information in certain circumstances
Ask us to restrict how we use your information in certain circumstances
Object to certain uses of your information
Ask for your information in a portable format in certain circumstances
Withdraw consent where we rely on consent
To use your rights, contact info@buttercuplearning.com.
We may need to confirm your identity before responding.
Automated decision-making
Buttercup Learning does not use your personal information to make solely automated decisions which have a legal or similarly significant effect on you.
Data protection complaints
If you have a concern about how Buttercup Learning has collected, used, stored, shared or protected your personal information, please contact us so we have the opportunity to look into it.
You can make a data protection complaint by emailing us or writing to us at:
Buttercup Learning Ltd
Suite 2, Salters House
Salters Lane
Sedgefield
Stockton-on-Tees
TS21 3EE
Email: info@buttercuplearning.com
Please include your name, contact details, and a short explanation of your concern. If your concern relates to an order, account, course, community post, child’s artwork, marketing email or cookie choice, please include any relevant details that will help us look into it.
You may wish to use the subject line: Data Protection Complaint.
We will acknowledge your complaint within 30 days. We will look into your complaint, take appropriate steps to respond, keep you informed where appropriate, and tell you the outcome without undue delay.
If we need more information from you to investigate your complaint, we will let you know.
You also have the right to complain to the Information Commissioner’s Office, the UK regulator for data protection. You can contact the ICO at any time, although we would welcome the opportunity to respond to your concern first.
ICO website: https://ico.org.uk/make-a-complaint/
Links to other websites
Our website may include links to other websites. We are not responsible for the privacy practices of those websites. Please read their privacy notices before sharing personal information with them.
Changes to this Privacy Notice
We may update this Privacy Notice from time to time. When we make changes, we will update the effective date at the top of this page.
We review this Privacy Notice at least every 6 months, or sooner if we make significant changes to the way we collect, use or share personal information.
Where changes are significant, we may also tell you by email or through a notice on our website.
Contact us
If you have questions about this Privacy Notice, your personal information, your rights, or a data protection complaint, contact:
Buttercup Learning Ltd
Suite 2, Salters House
Salters Lane
Sedgefield
Stockton-on-Tees
TS21 3EE
Email: info@buttercuplearning.com