Why shop with us?

a plastic bag and bottle with a red cross through them


We are plastic free.

More than 95% of all plastic ever created is still in existence today.

Most of the plastic you’ve ever used is still out there today, whether it’s in landfill sites or somewhere in the ocean. In fact, 90% of the rubbish found on beaches is plastic.

It’s just not being recycled.

The plastic in the ocean does not vanish. Instead, it slowly breaks down to tiny pieces from sun, wind and water. We call these pieces of plastic microplastics. Sea creatures, such as sea turtles, seagulls, dolphins and whales, cannot distinguish between a jellyfish and a floating plastic bag and eat them. All of that plastic can be fatal. It can cause perforated organs that clog the digestive system so that animals cannot truly eat anything.

We are passionate about the environment, so we’re ensuring ALL our products are plastic free.

yellow and blue garden gloves next to a seedling


Plant a tree

We lose 3.5 to 7 billion trees to deforestation each year.

Trees sustain life, supporting millions of animals and ecosystems, including human life, by reducing and reversing the effects of climate change through photosynthesis.

Our web hosting provider, Erjjio, plants three trees for us every month through the Eden Reforestation Project. We encourage our free group members on Clubhouse to show their support for the planet by planting a tree in our Ecologi forest.

a net and carbon cloud to symbolise Buttercup investing in capturing carbon.


Investing in carbon capture

Planting trees is not enough.

Buttercup Learning has joined a growing community of Stripe users committed to carbon removal and scaling technologies to combat climate change. For every product you buy we contribute 1%.

A laptop plugged into a tree to show our green hosted site.


Green hosted & green web design

Did you know most websites are powered by dirty fossil fuels?

Erjjio power our website with 100% renewable energy, and our site has been optimised to reduce its carbon emissions.

two hands clasped together to show giving back and business for good.


Giving back

We are a positive-impact company

We are an official supporter of the Better Business Act. We are supporting a campaign to change UK law to ensure that company directors are responsible for advancing the interests of shareholders, alongside those of wider society and the environment.

We joined hundreds of businesses who have already signed up to create a cleaner, greener, fairer future for all. Together, we will ask for the government’s leadership to help deliver this new contract between business and society.

We are a work-for-good business. We will support a range of charities to raise funds for nature, conservation and educational projects.

Proud to be a positive member and part of a global community of over 140 positive members building a regenerative economy. We are developing our business in alignment with five principles:

PURPOSE: Purpose at the core

PLANET: Right relationship with nature

PEOPLE: Elevating human potential

PARTNERS: Value for all

PLACES: Empowering places & communities

A pink heart is hugged by arms.


Ethical Marketing

We promise to not use sleazy sales techniques and scarcity tactics.

We have pledged to a new marketing standard based on transparency, trust and honesty. Please connect with us if you see us not honouring our pledge.

a gran, mum and daughter engage with augmented reality nature on a tablet. The girl looks at it in amazement.

Ready? Let’s go now…

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