Our philosophy
At Buttercup Learning, we believe that children are born with innate curiosity and an affinity to the world around them. Our goal is to encourage and facilitate self-led learning and inspire children to be more environmentally aware, creating advocates for the natural world.
Our values and promises
1
Equality
We will work to ensure that children across the globe have access to our educational content by offering free educational materials that are as considered as our paid tier.
2
Sustainability
We will uphold the UN Sustainable Development Goals, including those related to poverty, inequality, climate change, environmental degradation, peace and justice.
3
Quality
We will ensure that all of our content is produced to a high standard, that it is aesthetically pleasing, rigorously user tested, and never dumbed down or childish.
4
Credibility
We will create content that can be trusted, that has scientific rigour and has been fact-checked and reviewed by teachers for clarity of message for our young audiences.
5
Optimism
We will always take an optimistic stance on the world’s problems, rooted in the belief that we and all generations to come can have a positive impact on the planet.
6
Diversity
We will design content that deliberately represents people with protected characteristics and will actively recruit, hire and retain under-represented groups in tech.
More reasons to shop with us
1.
Plastic free.
More than 95% of all plastic ever created is still in existence today. 90% of rubbish found on the beach is plastic. That’s why every one of our products is – and always will be – plastic free.
2.
Planting trees
We lose 3.5 to 7 billion trees to deforestation each year.
Trees sustain life, supporting millions of animals and ecosystems, including human life, by reducing and reversing the effects of climate change through photosynthesis.
Our website host, Erjjio, plants three trees for us each month with Eden Reforestation Project, and we encourage our Clubhouse community members to plant trees in our Ecologi forest.
3.
Carbon capture
Planting trees is not enough.
We’re part of a growing community of Stripe users committed to carbon removal and scaling technologies to combat climate change. For every product you buy, we contribute 1%.
4.
Green website
Did you know most websites are powered by dirty fossil fuels?
Erjjio powers our website with 100% renewable energy. The site has also been optimised to reduce its carbon emissions, for example by decreasing page load time.
5.
Giving back
We are an official supporter of the Better Business Act, a Work For Good business and part of the Positive community, helping to build a regenerative economy.
6.
Ethical Marketing
We pledge to market our products with transparency, trust and honesty, never with scarcity or high pressure sales tactics. Please get in touch if you see us not honouring this pledge.
Take a look for yourself
Including augmented reality prints, 2 monthly subscription boxes and online learning, our products are perfect for children aged 4-8.